Privacy Policy

This Privacy Policy describes how HiQOR Inc and our group companies, including HiQOR Dental ("we", "us", or "our"), collect, use, and disclose information through our Health Assessment Tools used in our lead generation, wellness, and partner-integrated projects (the "Services"). Your use of the Services is subject to this Policy and our Terms of Use.

If you are a California resident, please review our CCPA Privacy Policy for information about your rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

You agree that your personal information will be managed in accordance with our Services' specific Privacy Policy which is available when you sign in to the Service. The Privacy Policy explains what personal information we will collect about you, how we use that information, who we disclose it to, where it is stored, how you may access your personal information, your rights under data privacy laws applicable to you and how you may complain about a breach of the privacy laws.

When registering to the Service you will be asked to agree to the Company's specific Privacy Policy and to your personal information being used and/or disclosed in accordance with the Privacy Policy. Your transmission of data over the internet will never be totally secure. All information transmitted to us is at your own risk. We will do everything we can to protect your data and the information you send to us, however, we do not warrant the security of such data or information.

We may receive personal information about you from third parties, including partners who support specific assessment workflows.

We collect information about you directly from you, from other data sources, and automatically through your use of the Services.

The information we collect from you depends on how you use our Services. To use our assessment tools, you must provide your full name, email address, phone number and in some cases, city, state and zip. We may also ask you for your age, gender, birthdate and information on your wellness profile. Although you may choose not to provide such information to us, some features and functions of our Services may not work without this information. For example, without your health profile, our health assessment tools will be inaccessible, as they require this information for their algorithms to function properly.

We and our service providers may collect location information through the Services. The type of location information we collect depends on your settings in the device you use to access the Services. If you access the Services on your mobile device or wearable device, we may directly collect precise geographic location information and sensor data via Global Positioning System (GPS), cellular network information, and other location-based features. You can turn off direct location collection (or, on some operating systems, continuous direct location collection) through your device settings or by deleting the mobile application from your device. Please note that even if you disable location collection through your device, we still may collect your IP address, which may contain certain limited location information.

We automatically collect information about your use of our Services through cookies, web beacons and other technologies. To the extent permitted by applicable law, we combine this information with other information we collect about you, including your personal information. Please see the section "Our Use of Cookies and Other Tracking Mechanisms" below for more information.

The information that we automatically collect may include your domain name; your browser type and operating system; web pages you view and links you click on the Site; your internet protocol (IP) address; the length of time you visit and use our Services in general; the referring URL, or the webpage that led you to our Site; device name and model; operating system type, name, and version; mobile device ID and IP address; language information; location information, such as GPS information; information regarding your interaction with email messages; and identifiers associated with cookies or other technologies that may uniquely identify your device or browser.

The information that we collect may include outputs from the following assessment types:

Face Scan Assessment Outputs — These are non-clinical, algorithm-generated wellness indicators, not diagnostic data. This includes heart rate, heart rate variability (HRV), blood pressure, respiratory rate, oxygen saturation, stress index, health credit score, activity score, sleep score, equilibrium score, metabolism score, general health score, and relaxation score.

Dental Assessment Outputs — These are qualitative assessment scores, not numerical medical values. This includes cavity likelihood, plaque accumulation, tartar buildup, swollen/inflamed gums, and gum recession.

Smile Simulation Outputs — These are cosmetic visual renderings, not clinical assessments. This includes before/after whitening previews, orthodontic alignment previews, and combined cosmetic enhancements (whitening + alignment + contouring).

In general, we collect information from you so that we can provide our services, operate our business, and provide information that you request from us.

Services: To provide, operate, improve, maintain, and protect our Services; to provide our wellness program and Services to you; to facilitate and match your health assessments for insurance, products and services offered by our partners; to provide technical and other support; to communicate with you about your use of our Services; to tailor content and personalize your experiences while using the Services; to better understand how users access and use our Services; and to detect, prevent, or otherwise address fraud, security, or technical issues.

Marketing and Promotional Activities: To send you news and newsletters about HiQOR Inc and our group companies; to assist us in determining relevant advertising content and media; to evaluate the success of our advertising campaigns; and to administer surveys and questionnaires.

Legal Purposes: To comply with legal obligations, as part of our general business operations; to enforce contracts and applicable Terms of Service; and to protect against harm to the rights, property or safety of HiQOR Inc and our group companies, our users, customers, or the public as required or permitted by law.

We also disclose personal information in the following circumstances:

Business Transfers: If we or our affiliates are acquired by, merged with, or invested in by another company, or if any of our assets are transferred to another company, we may transfer the information we have collected from you to the other company.

In Response to Legal Process: We disclose your information to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a subpoena.

To Protect Us and Others: We disclose your information when we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, or situations involving potential threats to safety.

With your Consent: We share information with companies, organizations, and individuals outside of HiQOR Inc when we have your consent to do so.

Aggregate Information: We may de-identify or aggregate information so that you are not identified as an individual and use and provide that information to third parties without restriction.

We and our service providers use cookies and other tracking mechanisms to track information about your use of our Services. We may combine this information with other personal information we collect from you.

Cookies are alphanumeric identifiers that we transfer to your device's hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process or to allow us to track your activities.

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. Visitors to our Services who disable cookies will be able to browse certain areas of the Services, but some features may not function.

Currently, our Services do not recognize browser "do-not-track" requests.

We use automated devices and applications, such as Google Analytics and other analytics tools, to evaluate usage of our Services. We use these tools to help us improve Services' performance and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services. To learn more about Google's privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/. You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Our Services may contain links to websites and services operated by third-parties. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such websites.

We have implemented security measures designed to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

You may modify, correct or delete personal information that you have submitted by contacting us at support@hiqor.com. Please note that copies of information that you have updated, modified, or deleted may remain viewable in cached and archived pages of the Services for a period of time.

We may send periodic promotional emails to you. You may opt-out of promotional emails by following the opt-out or unsubscribe instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of or unsubscribe from receiving promotional emails, we may still send you emails about your account or any services you have requested or received from us.

Our Services are not designed for children under 18 and we do not knowingly collect information from children under 18. If we discover that a child under 18 has provided us with personal information, we will delete such information from our systems. If you are the parent of a child under the age of 18, and you believe he or she has shared information with us, please contact us at support@hiqor.com so that we can remove such information from our systems.

We are based in the United States, and our Services are hosted there. If you are using our Services from another country, the laws governing our collection and use of information may be different from the laws of your country. If you decide to use our Services, or share your information with us, you are agreeing to be governed by the laws of the United States and agree to the transfer of your information to the United States.