Leadership Team
Industry leaders working at the intersection of insurance, technology, and data.
Leadership Team
The Team Behind HIQOR
Decades of leadership across insurance, technology, healthcare, and data shaping the HIQOR platform.

Paul Serini
Chief Executive Officer
Paul brings over 30 years of leadership experience in healthcare, investment, law and strategy. He has co-founded and scaled multiple companies from pre-revenue through exits of over $2.7B, led private equity initiatives, and served in executive roles across both public and private sectors. His most recent roles include acting as CEO and Managing Partner of SFP Capital, prior to which he served as Chief of Government Relations & Healthcare Policy for UnitedHealth Group's national Medicare and Retirement business. When not working, he enjoys sailing and spoiling his two corgis, Buttercup and Wesley.

Chris Rom
Chief Operations Officer
Chris is a highly accomplished executive with more than 25 years of experience, starting with one of the pioneering websites in the dental industry. He has since broadened his expertise, spending 15 years in the health and wellness sector. A graduate of Johns Hopkins University, Chris is dedicated to fostering innovation and driving growth within the digital health landscape.

Luanne Vreugdenhil
Chief Product & Technology Officer
Luanne has spent more than 20 years building products and leading technology organizations, with a career focused on healthcare, insurance, and other regulated industries. She has led the development of multiple startup platforms from concept through commercialization, overseeing product strategy, engineering, architecture, and data. As Chief Product & Technology Officer at HiQOR, she leads the company's product and technology organization. Known for her hands-on leadership style, she works closely with engineering and business teams to turn ideas into products that people use.

Shital Patel
Chief Financial Officer
As Chief Financial Officer, Shital drives HiQOR's financial strategy, planning, and operational excellence. With deep expertise in healthcare finance and venture-backed growth companies, she ensures sustainable financial management while enabling strategic investments in innovation and market expansion.

Richard LaTulip
Chief Compliance Officer
Richard K. LaTulip, Field CISO, has over 23 years of distinguished service in the US Secret Service, where he focused on incident response, protecting critical infrastructure, and investigating financial and computer crimes. He delved deep into the dark web to combat cyber threats, employing a multifaceted approach. His commitment extended internationally, as he served as a diplomat at the US Embassy in Estonia, strengthening global cybersecurity alliances. After retiring, Richard obtained industry-recognized certifications like the CISM and CISSP and transitioned to the private sector. He excelled in information security and IT management, implementing essential frameworks such as ISO 27001:2022 and SOC2 Type II. Richard's expertise includes regulatory compliance (HIPAA/HITECH, GDPR, CCPA, PCI-DSS) and data protection.

Bill Bradford
SVP, Strategic Partnerships
Seasoned executive with leadership experience in digital products, media, and healthcare. Bill's career spans the U.S. Army, Oracle, America Online, Yahoo!, Fox, Beachbody, and Wondr Health in executive leadership roles which focus on digital transformation and wellness applications.

Ben Allanson
VP, Business Operations
Develop, implement, and manage operational strategies to reduce costs, improve product, and maximize efficiency. Manage marketing, sales, finance, vendors, primary product systems, and associated reporting.

Paul Valleau
VP, Client Operations
Experienced operations leader driving efficiency and organizational excellence.
Board of Directors
Governed by Experience
Our board brings strategic oversight from across healthcare, insurance, venture capital, and enterprise technology — ensuring HIQOR scales with integrity.

Paul Serini
Executive Chairman
Paul brings over 30 years of leadership experience in healthcare, investment, law and strategy. He has co-founded and scaled multiple companies from pre-revenue through exits of over $2.7B, led private equity initiatives, and served in executive roles across both public and private sectors. His most recent roles include acting as CEO and Managing Partner of SFP Capital, prior to which he served as Chief of Government Relations & Healthcare Policy for UnitedHealth Group's national Medicare and Retirement business. When not working, he enjoys sailing and spoiling his two corgis, Buttercup and Wesley.

Don Jones
Board Member
Don Jones is a seasoned healthcare innovator with 20+ years of leadership across digital medicine, health tech, and value-based care. He has held executive roles in EMS and telemedicine, built Qualcomm's Wireless Health Group, and advises global companies across pharma, medtech, and digital health.

Matt Tillman
Board Member
Over 20 years of results-driven, customer focused experience with a well-rounded background in talent, product, and process management. Proven track record of global financial success by developing and executing multi channel strategies, leading cross-functional teams and fostering innovation.

Dr. Justin Lo, MD
Board Member
Dr. Justin Lo is double board-certified in Pain Management and Anesthesiology dedicated to helping people manage their chronic pain and treat their acute pain. Specializing in interventional pain management, Dr. Lo utilizes his vast clinical experience and care philosophy to treat each patient in the most effective, individualized way. His team of like-minded healthcare professionals make up Northern California Pain Specialists who are dedicated to providing the highest quality care to patients.

